Global Head of Customer Analytics at Google

Neil Hoyne

Neil Hoyne is guiding Google’s largest advertisers in quantifying the entire customer relationship, driving deeper, understanding in how marketing channels, messages and personalization strategies work together to improve customer acquisition and LTV.

He established and is currently leading cross-device attribution efforts for Google Global Sales with the goal of helping advertisers properly measure and optimize for the incremental contribution of each marketing activity across the Google Analytics and AdWords platforms.

Neil is the author of over a dozen patent applications and defensive publications for digital marketing analyses and optimization techniques.