Director of Data Insights at Search Integration

Brian Clifton

Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimization using Google Analytics. Recognized internationally as a Google Analytics expert, his best selling books have been translated many times and are used by students and professionals worldwide.

As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. A legacy of his work is the online learning centre for the Google Analytics Individual