Senior Director of Digital Analytics at PBS Digital

Amy Sample

Amy Sample has been analyzing digital consumer behavior for nearly 20 years. As Senior Director of Digital Analytics at PBS, she and her team support analytics and digital research initiatives forPBS.org, PBSKIDS.org, and PBS mobile and OTT apps.Her team also provides analytics and SEO consultations for PBS member stations. Prior to PBS, she conducted primary research and audience analysis at AOL for 8 years. She is a member of the Board of Directors for the Digital Analytics Association and co-leader of the DAA Washington DC chapter. She is a frequent speaker on digital analytics and measuring user engagement at nationwide industry conferences and public media gatherings. Amy holds an MBA from Georgetown University and a BS in Marketing from DePaul University.PBS.org