Analytics That Excite 2015
Special thanks to our speakers, sponsors, and of course, our attendees, for making Analytics That Excite 2015 a HUGE success!
Cincinnati’s Digital Analytics Conference
This digital analytics conference will show you how to get the data you need to make the decisions you want. It will be valuable for all business functions and analytics knowledge levels. Attending this event will provide you the knowledge, resources and confidence you need to architect, deploy and ACT on your marketing data.
If you have questions about the conference, speaking, or sponsoring, please contact us HERE.
2015 Topics:
– Brian Clifton: “10 Years of Google Analytics: How digital analytics has changed. Have you adapted?”
– JT Kostman: “The Promise and Potential Peril of Big Data Analytics”
– Amy Sample: “Getting Digital Analytics out of the Digital Department”
– Evan Sikes: “Case Study: How Cowan’s Auctions Achieved a 145% Increase in Online Conversions with Data Integration”
– Sarah Ryan: “Understanding User Intent: The Importance of Being a Technical Marketer”
– Jordan Christensen: “Becoming an Effective Data Driven Organization”
2015 Topics:
– Neil Hoyne: “The Balance Between Perspectives”
– Michele Kiss: “From Bean-Counter to Data Psychologist: Using Analytics to Understand the WHY”
– Eugene Pyatigorsky: “Pinterest at Scale- Achieving game changing results with Content + Data”
– Elizabeth Eckels: “Dashboard Hell: How to Redeem Yourself From Data Dumps and Robot Reporting”
– Steve Caldwell: “Taking a Human Approach to Data: Personalizing Marketing Based on Human Data”
2015 Speakers
Brian Clifton
Director of Data Insights at Search IntegrationBrian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimization using Google Analytics.
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Neil Hoyne
Global Head of Customer Analytics at GoogleNeil Hoyne is guiding Google’s largest advertisers in quantifying the entire customer relationship, driving deeper, understanding in how marketing channels, messages and personalization strategies work together
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JT Kostman
Chief Data Officer at Time Inc.Dr. Kostman is a Data Scientist, Mathematician and Psychologist. For 17 years, he has provided data-driven insights into behavior for Fortune 500 companies to the U.S. Government.
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Amy Sample
Senior Director of Digital Analytics at PBS DigitalAmy Sample has been analyzing digital consumer behavior for nearly 20 years. As Senior Director of Digital Analytics at PBS, she and her team support analytics and digital research initiatives forPBS.org, PBSKIDS.org, and PBS mobile and OTT apps.
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Michele Kiss
Senior Partner at Web Analytics DemystifiedMichele Kiss is a recognized digital analytics leader, with expertise ranging across web, mobile, marketing and social analytics. She is currently a Senior Partner at Web Analytics Demystified
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Elizabeth Eckels
Owner of Smalls ConsultingElizabeth Eckels, better known as “Smalls” within the Analytics industry, is known for efficiently driving data to be high quality and highly functional.
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Sarah Ryan
Director of Marketing at LegalZoomDirector of Marketing Systems at LegalZoom, Sarah Ryan has been working in marketing technology for over 10 years. Whether in development or marketing, she has consistently been a bridge between the two worlds,
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Jordan Christensen
Head of Data and Platform at WattpadAs Head of Data and Platform, Jordan Christensen is responsible for Wattpad’s strategic analytics, machine learning and backend system initiatives.
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Evan Sikes
Director of Marketing and Public Relations at Cowan's AuctionsEvan Sikes is the current Director of Marketing and Public Relations at Cowan’s Auctions, one of the nation’s largest sellers of fine art and antiques. Sikes has degrees both from the College of Charleston and the University of Cincinnati,
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Eugene Pyatigorsky
Director of Commercial Insights at AhalogyEugene Pyatigorsky is director of commercial insights for Ahalogy, a Pinterest marketing company, where he uses data to help with marketing, client management, and product development.
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Steve Caldwell
Co-Founder & CEO of StrapSteve Caldwell is a leader in the emerging field of human data analytics, empowering brands, retailers and organizations with actionable insights that significantly improve marketing and engagement programs.
Read MoreAnalytics That Excite is an exciting one-day event that includes some of the brightest minds in digital analytics.
In 2014, AtE had Avinash Kaushik as the Keynote Speaker. Avinash is one of the thought leaders in digital marketing and analytics today.
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8:00am - 9:00am Welcome & Registration
Come early to enjoy food and beverages before an insightful day of speakers.
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9:00am - 10:00am Opening Keynote Speaker
-Large Banquet Room: “10 Years of Google Analytics- How digital analytics has changed. Have you adapted?”
– Brian Clifton, Search Integration
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10:15am - 11:15am Breakout One
-Large Banquet Room: “Becoming an Effective Data Driven Organization”
-Jordan Christensen, Wattpad
-Auditorium: “From Bean-Counter to Data Psychologist: Using Analytics to Understand the WHY”
-Michele Kiss, Web Analytics Demystified
-Development B: “Case Study: How Cowan’s Auctions Achieved a 145% Increase in Online Conversions with Data Integration”
-Evan Sikes, Cowan’s Auctions
-Nick Duskey, InfoTrust, LLC
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11:30am-12:15pm Breakout Two
-Large Banquet Room: “Getting Digital Analytics out of the Digital Department”
-Amy Sample, PBS
-Auditorium: “Understanding User Intent: The Importance of Being a Technical Marketer”
-Sarah Ryan, LegalZoom
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12:30pm-1:15pm Catered Lunch
We will provide a wonderful, catered lunch as our thanks to you for coming.
-Large Banquet Room: “Taking a Human Approach to Data: Personalizing Marketing Based on Human Data”
-Steve Caldwell, Strap
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1:30pm-2:30pm Second Keynote Speaker
-Large Banquet Room: “The Balance Between Perspectives”
-Neil Hoyne, Google
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2:45pm-3:30pm Breakout Three
-Large Banquet Room: “Panel- What does the future of analytics hold?”
-Neil Hoyne, Google
-Brian Clifton, Search Integration
-Michael Loban, InfoTrust, LLC
-Auditorium: “Dashboard Hell: How to Redeem Yourself from Data Dumps and Robot Reporting”
-Elizabeth Eckels, Smalls Consulting
-Development B: “Pinterest at Scale- Achieving Game Changing Results with Content + Data”
-Eugene Pyatigorsky, Ahalogy
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3:45pm-4:30pm Closing Keynote Speaker
-Large Banquet Room: “The Promise and Potential Peril of Big Data Analytics”
-JT Kostman, Time
Closing Remarks
-Michael Loban, InfoTrust, LLC
Memories from Analytics That Excite 2014